LOKEE Vape

When LOKEE Vape came to us, they had never implemented email marketing as a serious growth channel.

The client had an existing customer base but no system for consistently communicating with previous customers, generating repeat purchases, or turning their customer database into a reliable marketing asset.

Their goal was simple: build a system that could consistently reach past customers and generate sales.

We started by building the email marketing infrastructure from the ground up. Our first step was setting up Klaviyo and preparing the technical foundation required for reliable email marketing.

Because the client had never sent marketing emails from the domain, we knew we couldn't simply upload the customer list and start sending thousands of emails. We implemented a structured domain warm-up process designed to establish a healthy sending reputation and maximize the chances of reaching customers' inboxes.

We explained the process to the client and set expectations from the beginning: the first stage was about building the foundation, not immediately chasing revenue.

Once the warm-up was complete, we started extremely small. Our first campaign was sent to just 50 contacts — the purpose was to test deliverability, engagement and the overall system, not to generate significant revenue from such a small audience.

The client initially questioned the process because the audience was so small. We explained that this was only the testing phase. Then the first sales started coming in.

The initial test gave us the confidence to gradually scale. We continued developing the email marketing system, expanding campaigns and building a long-term strategy around the client's customer database. What started from zero email marketing infrastructure eventually became a consistent revenue channel. Today, we manage the client's email marketing end-to-end — from strategy and campaigns to infrastructure, optimization and ongoing management.