Challenge
MAK Realty, a Miami-based real estate business specializing in property sales and rentals, came to us after parting ways with their previous email marketing team.
The previous setup had left behind significant gaps in their marketing infrastructure, resulting in missed opportunities and lost revenue.
Before making changes, we needed to understand exactly what was happening inside their system.
Strategy
We conducted a comprehensive audit of their GoHighLevel (GHL) accounts. The audit identified areas where the existing marketing infrastructure, automations and strategies could be improved. We presented our findings to the client and developed an action plan focused on rebuilding and optimizing the system.
We initially began working with two areas of the business:
- Brokerage
- Short-Term Rentals
Our objective was to create a system capable of consistently generating and nurturing prospects rather than relying solely on individual campaigns. We worked across the accounts to develop:
- Email automation
- Lead-nurturing sequences
- Campaign strategies
- Promotional offers
- Customer communication systems
- Automated follow-ups
- Lead segmentation
- Account-specific marketing strategies
Execution
The results of the initial engagement led the client to expand our responsibilities. After seeing our work, they entrusted us with an additional 5–6 accounts belonging to their agents. We set up and optimized these accounts and developed individual marketing systems designed around each agent's requirements.
Our marketing systems helped generate a significant volume of qualified prospects and meeting bookings for Miami property opportunities. On the rental side, our campaigns also contributed to bookings for short-term rental listings — including one campaign that generated a $48,000 short-term rental booking from a single email send.
What started as an engagement covering two business areas expanded into a broader marketing partnership across multiple agent accounts. We didn't just replace campaigns — we rebuilt the system behind them.
Results
Single-Campaign Rental Booking
$48,000
Agent Accounts Scaled To
5–6 Additional Accounts
Leads Generated (Google & Meta Ads)
5,000
Property Purchases (First Month)
12
Subscriber Retention
70%