Summon Electronics

When Summon Electronics came to us, the company was still in its early stages. The founder had recently started the business, and we became their second hire.

At that stage, the company needed more than marketing campaigns — it needed structure. The challenge was to build the marketing and operational foundation required to support rapid growth.

We took responsibility for the company's broader marketing operation and helped establish the systems and people required to execute its growth strategy. Our responsibilities extended beyond simply generating leads. We helped:

• Build the marketing function
• Recruit team members
• Establish operational processes
• Manage and structure the growing team
• Implement business software
• Integrate applications
• Improve internal workflows
• Support client acquisition
• Build scalable operational infrastructure

At the beginning, the company had only a small team. We helped scale the organization from 2 employees to 20 — not simply by hiring more people, but by establishing a structure where the growing team could operate effectively and support the company's expanding workload.

One of the major components of the engagement was implementing and integrating 22 Zoho applications across the organization, creating a connected operational ecosystem covering operations, sales, marketing, customer relationships, internal processes, team workflows and business administration.

Summon Electronics specialized in sourcing electronic components and batteries, including sourcing from China. Our marketing and business development efforts helped the company pursue and acquire clients from major global organizations.

What started as a young company with just a handful of employees developed into a much larger organization. From an early-stage business with 2 employees, Summon Electronics grew to a 20-person organization with a comprehensive technology and operational infrastructure — and has since grown into a business with a reported valuation/revenue scale in the billion-dollar range.