Service / Digital Marketing

AEO (Answer Engine Optimization)

AEO and generative engine optimization services to get your brand cited by ChatGPT, Perplexity, Google AI Overviews and other AI answer engines.

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Overview

Answer Engine Optimization (AEO) — sometimes called Generative Engine Optimization (GEO) — is the discipline of getting cited as the source when an AI system like ChatGPT, Perplexity, Google's AI Overviews or Claude answers a question in your category. It's the newest and fastest-growing branch of search marketing, and increasingly, where research starts before a prospect ever visits a website directly.

AEO shares a foundation with traditional SEO but rewards different, specific patterns: clear, directly-answerable content structure; explicit, well-labeled facts and definitions; genuine expertise and citations; and structured data that helps an AI system understand and trust what it's reading. We build and optimize content specifically for AI-answer citability, alongside — not instead of — traditional SEO.

Business problems solved

Zero visibility when a prospect asks ChatGPT or Perplexity a question your business should be the answer to. Competitors getting cited by AI answer engines in your category while your brand never comes up. Content that's written for traditional search rankings but isn't structured in a way an AI system can actually extract and cite.

Our approach

We audit how your brand currently appears (or doesn't) across major AI answer engines for the questions that matter to your business, then restructure and create content specifically to be directly quotable — clear definitions, well-labeled data points, and explicit answers to the exact questions prospects ask.

Structured data (schema.org, FAQ markup) is used deliberately to help AI systems parse and trust content, and we monitor AI-citation visibility as its own tracked metric, separate from traditional rankings, since the two respond to overlapping but genuinely distinct signals.

Technologies & tools

ChatGPT
Perplexity
Google AI Overviews
Schema.org / FAQPage structured data
Ahrefs
Google Search Console

Process

01
AI-visibility audit
Test how and whether your brand currently appears across major AI answer engines.
02
Question mapping
Identify the exact questions your prospects ask AI tools in your category.
03
Content restructuring
Rewrite and structure content to be directly answerable and quotable.
04
Structured data implementation
Add schema markup that helps AI systems parse and trust the content.
05
Monitor AI citations
Track citation visibility across answer engines as its own ongoing metric.