Service / Digital Marketing

E-commerce Store Management & Growth

Full-service e-commerce store management — Shopify and WooCommerce development, catalog and operations, marketing and ongoing growth.

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Overview

Running an e-commerce store well is a full-lifecycle job — the store itself has to be built and maintained correctly, the catalog and operations have to run smoothly, and then it needs real, ongoing marketing to actually grow. We manage that whole lifecycle: store development on Shopify or WooCommerce, product and catalog management, and the marketing (paid, organic, email) that drives and retains customers, all as one coordinated service instead of disconnected vendors.

This is built for founders and teams who don't want to stitch together a developer, a marketer and an operations person separately — one team that understands how the store, the catalog and the marketing all affect each other.

Business problems solved

A store that was built once and hasn't been meaningfully improved since launch. Product listings, inventory and catalog management eating time that should go to growth. Marketing spend flowing to a store with checkout friction or slow load times that's quietly killing conversion before the marketing even gets a fair chance. No single team accountable for the store's actual revenue outcome, only for their individual piece of it.

Our approach

We treat the store, the catalog and the marketing as one connected system, not three separate projects — a marketing campaign driving traffic to a slow, confusing product page is money wasted regardless of how good the ad is. Store development and ongoing technical management (Shopify or WooCommerce, apps, theme customization, checkout optimization) are paired directly with the marketing driving traffic to it, so both sides are pulling in the same direction.

We prioritize based on real revenue impact — sometimes that's a conversion-killing checkout bug, sometimes it's an underperforming ad account, sometimes it's a catalog that's hard to browse — rather than treating every store the same.

Technologies & tools

  • Shopify
  • WooCommerce
  • Klaviyo
  • Google Ads
  • Meta Ads
  • Google Merchant Center
  • Google Analytics 4

Process

  1. 01

    Store & catalog audit

    Assess the store's technical health, catalog structure and current marketing performance.

  2. 02

    Store build or optimization

    Build a new store or fix conversion-killing issues in an existing one.

  3. 03

    Catalog & operations setup

    Product listings, collections, inventory sync and checkout flow, done right.

  4. 04

    Marketing launch

    Paid acquisition, SEO and email marketing built specifically for the store.

  5. 05

    Ongoing growth management

    Continuous optimization across store, catalog and marketing as one system.

Capabilities

  • Shopify and WooCommerce store development and management
  • Product catalog, inventory and checkout optimization
  • Integrated paid acquisition (Google Shopping, Meta Ads) for the store
  • Email marketing and lifecycle automation for customers
  • Conversion rate optimization specific to e-commerce flows
  • One accountable team across development, operations and marketing

Related work

Frequently asked

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E-commerce Store Management & Growth | The Black Eye Media Inc.