Service / Digital Marketing

Email Marketing & Marketing Automation

Email marketing and automation services — lifecycle sequences, segmentation and campaigns that retain and grow customers on autopilot.

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Overview

Email marketing is still one of the highest-return channels available, but only when it's built around real automation and the actual customer lifecycle — welcome, onboarding, engagement, win-back — rather than a generic monthly newsletter blast to the whole list. We design, build and manage lifecycle email marketing and broader marketing automation programs.

This covers the automated sequences that trigger based on what a customer actually does (signs up, browses, purchases, goes quiet), plus the ongoing segmented campaigns that keep the relationship active, and the platform setup and migration work needed to run it all reliably.

Business problems solved

A customer list that's never been segmented or automated beyond a manual monthly send. New customers who churn early because there's no real onboarding sequence guiding them toward value. Existing customers who quietly go inactive with no win-back attempt. Marketing automation that's technically set up but never actually optimized after the initial launch.

Our approach

We map the actual customer lifecycle for your business — the real stages people go through, not a generic template — and build automated sequences triggered by real behavior at each one: welcome, onboarding, browse and cart abandonment, post-purchase, win-back. Segmentation is based on actual engagement and purchase data, so every message is relevant rather than the same email to everyone on the list.

We test subject lines, send times and content deliberately rather than guessing, and report on the metrics that actually matter — engagement, retention, and revenue directly attributable to email and automation.

Technologies & tools

Klaviyo
HubSpot
Mailchimp
ActiveCampaign
Brevo
Segment
Google Analytics 4

Process

01
Lifecycle mapping
Define the real stages your customers go through, and the triggers at each.
02
Platform setup or audit
Configure a new platform or audit and fix an existing automation setup.
03
Segmentation strategy
Segment lists by actual behavior and engagement, not just demographics.
04
Build automated sequences
Welcome, onboarding, abandonment, post-purchase and win-back flows, triggered automatically.
05
Campaign & testing
Ongoing campaigns with deliberate subject-line and content testing.
06
Report on real impact
Track engagement, retention and revenue attributable to email specifically.