Service / Digital Marketing

Google Ads & PPC Management

Google Ads management and PPC services — search, display, Shopping and YouTube campaigns run against a real target cost per acquisition.

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Overview

Google Ads (and pay-per-click advertising more broadly — search, display, Shopping, YouTube) puts your business in front of people actively searching for what you offer, right when they're searching for it. We build and manage Google Ads campaigns against a real target cost-per-acquisition, set from your actual unit economics before a single dollar is spent, not just optimized for clicks.

This covers full campaign strategy, keyword and audience targeting, ad creative, landing page alignment, and the continuous bid and budget optimization that keeps acquisition cost trending the right direction as a campaign matures.

Business problems solved

Ad spend generating clicks and impressions with no clear, trackable return. A Google Ads account that was set up once and hasn't been meaningfully optimized since. Wasted spend on broad, untargeted keywords or poor negative-keyword hygiene. No real visibility into cost per acquisition or return on ad spend.

Our approach

We start by defining a real target CPA based on your actual margins and sales cycle, so every optimization decision has a concrete number to work toward. Campaigns are structured for clean measurement from day one — proper conversion tracking, UTM parameters, and Google Tag Manager setup — because accurate PPC optimization is impossible without accurate data underneath it.

We review performance weekly in the early phase of a campaign, when the most learning (and the most avoidable waste) happens, and scale spend into whichever campaigns and keywords are actually proving their return.

Technologies & tools

Google Ads
Google Merchant Center
Google Analytics 4
Google Tag Manager
Looker Studio
Google Shopping

Process

01
Set the target CPA
Define a real, economics-based target cost per acquisition before launch.
02
Account & campaign structure
Build campaigns, ad groups and keyword targeting for clean measurement.
03
Conversion tracking setup
Accurate tracking and attribution — the foundation every optimization decision relies on.
04
Launch & monitor closely
Weekly review in the early, highest-learning phase of the campaign.
05
Optimize continuously
Adjust bids, targeting and creative based on real performance data.
06
Scale what works
Increase budget on the keywords and campaigns actually hitting target CPA.