Service / Digital Marketing

Meta Ads Management

Meta Ads management for Facebook and Instagram — full-funnel campaigns, creative testing and audience targeting run against a real CPA target.

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Overview

Meta Ads — Facebook and Instagram advertising — is one of the most precise audience-targeting platforms available, but it rewards a specific discipline: strong, native-feeling creative, deliberate funnel structure, and constant creative testing, since ad fatigue sets in fast on social. We manage Meta Ads campaigns end to end, from account structure through creative production and ongoing optimization.

This covers prospecting, retargeting and full-funnel campaign structure across Facebook and Instagram (feed, Stories, Reels), built and optimized against a real target cost-per-acquisition, not vanity engagement metrics.

Business problems solved

Ad creative that performed well initially and is now fatigued, with rising costs and falling engagement. Campaigns with no clear retargeting structure, so warm audiences who didn't convert the first time are never brought back. Ad spend concentrated entirely on cold prospecting with no funnel underneath it. Pixel and conversion tracking that isn't set up accurately, making optimization guesswork.

Our approach

We build a real funnel — prospecting to cold audiences, retargeting to people who've engaged, and a distinct retention layer for existing customers — rather than one flat campaign. Creative is treated as the primary lever on Meta specifically, since the platform's algorithm and audience both reward native, scroll-stopping content over polished but generic ads, so we test creative variations continuously rather than 'set and forget.'

Pixel and Conversions API setup is verified for accuracy before optimization begins, since Meta's own algorithm can only optimize as well as the data it's fed.

Technologies & tools

Meta Ads Manager
Meta Pixel
Conversions API
Meta Business Suite
Canva
Google Analytics 4

Process

01
Set the target CPA
Define a real target cost per acquisition from your actual economics.
02
Funnel structure
Build distinct prospecting, retargeting and retention campaigns, not one flat campaign.
03
Pixel & tracking verification
Confirm Meta Pixel and Conversions API are tracking accurately before optimizing.
04
Creative production & testing
Produce and continuously test native-feeling creative across formats.
05
Launch & monitor closely
Weekly review in the early phase, watching for creative fatigue early.
06
Scale what works
Increase budget on the audiences and creative actually hitting target.